Dong-Ah Institute of Media and Arts (chairman Choi Yong-hyuk) has decisively stepped in to support production of ENA's new talent-discovery growth music project THE SCOUT: The reborn star (hereafter "The Scout"). The university, which has led training future talent to drive the global K-content market, says its move to partner with a major broadcasting project promises synergy.
The ENA audition program "The Scout," which began its first broadcast on the 8th and airs every Friday, drew attention even before it aired because music legend Lee Seung-Chul directly participated in planning and production. It is a growth project in which top experts in the music industry directly discover "hidden gems" — unsigned or rookie artists who have not yet been able to fully demonstrate their talents — and present them with new directions and unlimited possibilities.
In particular, led by Lee Seung-Chul, Kim Jaejoong, Wendy, DAY6 Young K, and even Choo Sung Hoon have joined as mentors in a formidable "all-time master squad" that spans generations and genres, providing strong support. They go beyond being mere judges and conduct close mentoring that concretizes participants' musical abilities and identities as musicians, writing moving growth dramas together each episode.
Dong-Ah Institute of Media and Arts decided to provide production support after determining that the program's aims perfectly align with the university's educational philosophy and programs, which focus on nurturing global K-content talent through systematic education by paying attention to participants' potential and growth prospects. The university plans not only to help ensure stable production of the program through this opportunity, but also to strengthen field-centered practical training, expand outcomes based on industry-academic cooperation, and further raise the university's brand value. In addition, it intends to expand close cooperation with the broadcasting and music content industries to link to tangible results.
Professor Song Eun-do of Dong-Ah Institute of Media and Arts, who participated as overall producer of the program, said, "It is truly meaningful that Dong-Ah Institute of Media and Arts, which nurtures 'stars who shine on site,' is joining this significant project to create 'the reborn star,'" and added, "We will continue to strengthen the university's educational competitiveness through various content collaborations."
[Photo] "The Scout"
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