The group aespa will present a mammoth pop-up project spanning downtown Seoul and major cities around the world to mark the release of their second full-length album LEMONADE.
aespa will hold a large-scale pop-up store, aespa WEEK - MAKE IT LEMONADE, in the Banpo and Yeouido areas of Seoul from the album release date on the 29th through June 7. This project boasts an exceptional scale by expanding the stage beyond indoor spaces to various parts of the Han River Park, a symbol of Seoul.
Starting with the Banpo Moonlight Rainbow Fountain at Banpo Han River Park (29–30), the Yeouido Han River Park event booth (29–31) and the experience zone (29–June 7) will operate in sequence, and on-site visitors can enjoy a variety of events where they can directly savor the new album's atmosphere, including viewing media wall sculptures and receiving can holders.
At Yeouido IFC Mall, a special space that visually realizes the distinctive world of the second full-length album LEMONADE will welcome fans. There, visitors will be offered a variety of experiential content to participate in and enjoy, including a rich MD lineup, four-shot photos, and name stickers, providing special memories.
The heated comeback momentum is spreading beyond Korea to overseas markets. This pop-up store will open spectacularly in Seoul and simultaneously in Los Angeles, New York and Shenzhen, China, and will sequentially hold global pop-ups in more than six major cities worldwide, including Bangkok, Tokyo and Taipei, planning to color the world with "aespa week."
aespa, which earlier proved massive buzz with the pre-release track "WDA (Whole Different Animal)," will three-dimensionally showcase deeper musical growth and a strengthened world view through this large-scale pop-up. Meanwhile, all tracks from aespa's second full-length album LEMONADE and the physical album will be released at 1 p.m. on the 29th.
[Photo] SM Entertainment
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