BTS (BTS) is once again joining forces with Las Vegas, the largest entertainment city in the United States, to launch an unprecedented citywide integrated campaign.
BTS posted a detailed notice on the fan platform Weverse on the 15th about "Global The City 2.0"'s starting point, "BTS THE CITY ARIRANG - LAS VEGAS (The City Las Vegas)."
In 2022, when they drenched the entire city in purple, they announced this year that, in collaboration with the Las Vegas Convention and Visitors Authority, they will present the "ARIRANG red illumination," featuring the new album's key color red, signaling a significantly expanded scale.
During the project period, the exterior of the world's largest spherical venue, the "Sphere," will be covered with massive digital content themed on the new song "Arirang (ARIRANG)," offering an overwhelming visual experience.
Also, on May 23 and 24, and 27 and 28, when concerts are held, at specific times there will be a large-scale outdoor advertising takeover filling major billboards along the Strip with welcome messages, and iconic city landmarks such as the High Roller and the Las Vegas Eiffel Tower will be simultaneously lit in red to create a spectacular scene.
Additionally, starting with a welcome party at the Tailgate Beach Club on the 22nd and 26th, a variety of collaborations with F&B brands and a gourmet tour will be provided. Beyond concert viewing, the project transforms the entire city's infrastructure into a festival stage, and detailed information about the project can be found on the official Weverse channel.
[Photo] BigHit Music (HYBE)
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