The group LE SSERAFIM turned even their office building, their workplace, into a runway, showcasing unprecedented visuals.
LE SSERAFIM's second full-length album 'PUREFLOW' pt.1 will be released simultaneously worldwide through various music sites at 1 p.m. on the 22nd. Ahead of that, at 12 a.m. on the 15th, LE SSERAFIM (Kim Chaewon, Sakura, Heo Yunjin, Kazuha, Hong Eunchae) suddenly released the compact version video and photos of the second full-length album 'PUREFLOW' pt.1 on the team's official SNS. It is the final content that crowns the series of concept reveals for the new album that began on the 12th.
This content was filmed against the backdrop of various spots around HYBE's office building where the members' daily lives naturally blend in, adding a special touch. In the released video, the members radiate a hip aura as they traverse the elevator, practice room, meeting room, styling room and more. The stylish background music and refined direction combine to create the illusion of watching a fashion film.
In particular, in the group photo LE SSERAFIM transformed a familiar company parking lot into a special space. The everyday setting of an underground parking lot contrasts dramatically with the members' model-like presence and distinctive styling, delivering a fresh shock.
Even in individual cuts, LE SSERAFIM's unique colors stand out. Kim Chaewon shows chic charm in the styling room bearing traces of the previous album, Sakura evokes a distinctive mood against the office printer, Heo Yunjin exudes iconic cool with business glasses and long nails, Kazuha displays overwhelming flexibility with a 180-degree stretch in the corridor, and the maknae Hong Eunchae lies on the floor and gives a playful wink—each member's individuality shines.
The comeback fever is intense. The title track 'BOOMPALA' already hinted at a strong, addictive hook through teaser videos and is receiving eager anticipation from global fans.
[Photo] Source Music
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