Perfect Crown's Byeon Woo-seok is No. 1, Park Jihoon of 'Cook, become a legend' is No. 2, and Kim Jaewon of Yumi's Cells season 3 is No. 3. These are the results of a big data analysis of drama actor brand reputation for May 2026.
According to the Korea Corporate Reputation Research Institute on the 13th, the brand big data for 100 actors appearing in dramas that aired from Apr. 13, 2026, to May 13, 2026, totaled 116,645,333, which was measured by consumers' brand participation, media volume, communication volume and community volume and indexed using a brand reputation algorithm. Compared with 81,772,786 drama actor brand big data in April, it increased by 42.65%.
According to the May 2026 drama actor brand reputation top 30, Byeon Woo-seok, Park Jihoon, Kim Jaewon, Kim Hyeyoon, Kim Go-eun, IU, Lee Sang Yi, Ha Jung-woo, Go Youn-jung, Koo Kyo-hwan, Gong Seung-yeon, Woo Do Hwan, Ha Jiwon, Jeon Soyoung, Nana, Yoo Yeon-seok, Chae Won-bin, Park Boyoung, Kang Mina, Ju Jihoon, Noh Sang Hyun, Go Soo, Esom, Yu Su-bin, Ahn Hyo Seop, Baek Sunho, Park Hae-jun, Lim Soojung, Jeong I-chan, and Park Hae-soo were listed.
The No. 1 brand, Byeon Woo-seok, had a participation index of 2,121,748, a media index of 2,191,545, a communication index of 2,634,116 and a community index of 2,415,616, resulting in a brand reputation index of 9,363,025. He is currently appearing in the MBC Friday-Saturday drama Perfect Crown, which is recording a peak rating of 13.3% (based on Nielsen Korea).
The No. 2 brand, Park Jihoon, had a participation index of 908,236, a media index of 976,376, a communication index of 2,386,697 and a community index of 1,728,331, resulting in a brand reputation index of 5,999,640. He drew 16 million viewers with a powerful performance as Danjong in the film The King's Warden, and he is currently continuing his momentum with a strong performance in the tvN Monday-Tuesday drama Cook, become a legend.
The No. 3 brand, Kim Jaewon, had a participation index of 775,675, a media index of 1,429,986, a communication index of 1,596,318 and a community index of 1,230,823, resulting in a brand reputation index of 5,032,801. He gave a heart-fluttering performance as Shin Sun-rok in the tvN Monday-Tuesday drama Yumi's Cells season 3, which ended on the 5th, and is currently active as an MC on KBS2 MUSIC BANK.
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