The group ILLIT set a personal best on the U.S. Billboard main album chart with their fourth mini album, demonstrating a distinctive growth trend.
According to the latest U.S. Billboard chart (May 16) released on the 12th (local time), ILLIT (Yoonah, Minju, Moka, Wonhee, Iroha)'s fourth mini album "MAMIHLAPINATAPAI" entered the main album chart, the "Billboard 200," at No. 26. This marks four consecutive charting releases from their debut album through this new release and surpasses their previous highest ranking.
ILLIT confirmed their status as a dominant presence in the global music market by showing overwhelming presence not only on the main chart but also on the subcharts.
"MAMIHLAPINATAPAI" took No. 1 on Billboard's "World Albums" and "Top Dance Albums" charts and rose to No. 3 on "Top Album Sales." On the artist charts, ILLIT expanded their global influence by reaching No. 1 on "Emerging Artists" and No. 26 on "Artist 100." In addition, the title track "It's Me" charted at No. 8 on "World Digital Song Sales," No. 55 on "Global (excluding U.S.)," and No. 104 on the "Global 200."
The title track "It's Me" has been dominating top positions on domestic and international music charts with its addictive melody. Domestically, it settled at the top of major charts, including No. 1 on Bugs, No. 2 on Flo, No. 3 on Jini, and No. 4 on Melon "Top 100," and it also reached No. 2 on YouTube Korea's "Weekly trending songs" chart. On the Apple Music global chart, a global streaming indicator, it entered at No. 88 and quickly rose to No. 27.
In particular, a scene in which Boom, the MC of the variety show Amazing Saturday on tvN, sang the traditional chant "If it doesn't come out, we will break in" to the song's beat went viral, sparking an unexpected meme and challenge craze. In addition, the cheerful parody ads released on the official YouTube channel are rapidly spreading through social media, so ILLIT's high-flying popularity is expected to continue for the time being.<
[Photo] Belift Lab Inc. (HYBE)
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