LE SSERAFIM transformed into creatures from a 'grim fairy tale' this time, unveiling an unprecedented shocking visual that surprised fans around the world.
LE SSERAFIM (Kim Chaewon, Sakura, Heo Yunjin, Kazuha, Hong Eunchae) at 12:00 a.m. on the 12th through the team's official SNS unveiled photos and videos of the first visual concept, 'PUREFLOW' pt.1's first visual concept 'BIRCH SCAR' (Birch Scar) version.
The released video overwhelms the eye with mise-en-scène reminiscent of a 19th-century classic horror film. The five members in antique outfits create a strange atmosphere as they are chased through a forest with an eerie vibe by a large unidentified hand.
The core of this concept is that the members visualized human inner fears and deficiencies as creature images. Their looks, which break conventional idol grammar with metal fixtures embedded in their heads, sharp nails, and odd-eye features, evoke the classic novel Frankenstein. LE SSERAFIM did not hide these monstrous appearances and boldly revealed them, expressing the strong bonds among members who share similar wounds.
Each member's transformation is also on an unprecedented scale. The most eye-catching is Kazuha, who for the first time since debut boldly adopted a dramatic short cut. Fans' reactions are hot to the transformation of someone who had been a symbol of elegance.
Sakura created a dreamy atmosphere with odd-eye makeup featuring mysterious red and blue colors coexisting, Kim Chaewon showed a striking contrast with long blonde hair and grotesque hand makeup, Heo Yunjin displayed daring charm with sharp nails, and maknae Hong Eunchae enhanced the concept's completeness with wounds across her face.
LE SSERAFIM's second full-length album 'PUREFLOW' pt.1 contains the determination to face fear and move forward. It includes a total of 11 tracks, including the title track 'BOOMPALA', and particularly draws attention because all members participated in the songwriting and are credited.
Having built a distinctive narrative with 'confidence' as their weapon since debut, attention is focused on what musical transformation LE SSERAFIM will use this time to captivate listeners.
Meanwhile, LE SSERAFIM's second full-length album will be released simultaneously worldwide at 1 p.m. on the 22nd.
[Photo] provided by Source Music
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