Singer Lee Seung-Chul's new audition program "The Scout," which he planned and produced himself over about two years, is rapidly rising in global buzz thanks to likes and Gong Yoo being shared.
ENA's music growth project "The Scout" is a growth-oriented music project that depicts artists who missed an opportunity once or have been honing their skills in their respective positions returning to the stage.
Unlike existing audition programs that focus on competition or elimination, it highlights contestants' potential and growth narratives together, gaining sympathy from overseas viewers, and responses such as "you can feel the contestants' sincerity," "I want to see it in South America too," and "I discovered a new K-music program" have drawn passionate reactions on social media from fans in the South American region.
In particular, Muse Lee San, born to a Peruvian mother and a Korean father, took center stage with a performance that reinterpreted Hyukoh's "TOMBOY" with his own sensibility.
A representative said, "We did not expect the response to "The Scout" in the South American region to rise this quickly," and analyzed, "It seems that the interest in particular contestants and the program's sincerity and growth narrative resonated with overseas fans."
They added, "Recently we have received inquiries from overseas not only about exporting the program format but also about the possibility of contestant fan meetings," and raised expectations by saying, "Nothing has been concretely confirmed yet, but we are seeing the potential for "The Scout" to expand into a global music project."
[OSEN]