On the 11th, a photo call event for the jewelry brand was held in Garak-dong, Songpa District, Seoul.
Singer and actress IU, who attended that day, completed an elegant and sophisticated look by pairing a neat black dress with the jewelry and hair binyeo that drew attention for being worn in the MBC Friday-Saturday drama Perfect Crown.
Perfect Crown is a drama set in 21st-century constitutional monarchy Korea about a chaebol who has everything but is of commoner status, an irritating woman, and a king's son who cannot have anything, telling a story of fate, status-breaking and romance.
The character Seong Hee-ju, played by IU, is a perfect chaebol with beauty, ability and wealth but is limited by the status of a "commoner." She chooses a contractual marriage with Prince Iaan to obtain the one thing she lacks, status, and drives the center of the story.
Through episode 10, Perfect Crown has maintained its ratings crown by recording its highest ratings for two consecutive episodes.
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