Neo DOKKEBIZ, a virtual group project, proved its global buzz.
On the 8th, the music video for the virtual group project Neo DOKKEBIZ's debut song "HMMM" ("Eum"), inspired by the Korean traditional 'dokkaebi,' surpassed 1 million views on YouTube nine days after its release.
NEO DOKKEBIZ, based on the worldview of "small guardians who stay by our side in everyday life," expresses the emotions and love of youth in the modern city through music. Its original visuals and storytelling, which reinterpret the traditional "dokkaebi" character with a modern sensibility, are being praised as showing new possibilities for K-virtual content.
"HMMM" centers on the dokkaebi girl SOBOK (Sobok) and depicts the romance and hope of youth and the feelings of awkward love. By combining music, video and worldview in an original way, it draws attention by presenting a direction differentiated from existing virtual artists.
The cinematic music video released with it captures SOBOK's (Sobok's) journey to the city to deliver hope with sensuous visuals and delicate direction, focusing domestic and international viewers' attention. Its dreamy atmosphere and direction that crosses reality and fantasy quickly became a hot topic on social media and online communities immediately after its release.
Furthermore, the "HMMM" music video won first place in the music video category at the Chicago AI Film Festival, and was recognized on the international stage by being selected for an Honorable Mention in the Best Animation category at ARFF Barcelona International Film Festival and the AI film category at AI Film Festival Japan.
It was also named to the Berlin Music Video Awards Silver Selection and proved its competitiveness in the global market by receiving official invitations to numerous international film festivals, including Hollywood Indie Festival (semi-finalist), Hollywood AI Short Film Awards (quarter-finalist), AI Film Awards Cannes, Seoul International AI Film Festival and Tokyo Lift-Off Film Festival.
Meanwhile, NEO DOKKEBIZ plans to continue expanding its worldview in the future.<
[Photo] CONCRETEBABY, Liway Music and Media
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