HYBE has established a new label specializing in girl groups. A rookie girl group is scheduled to debut in the second half of this year.
HYBE said on the 8th that it has established a new label specializing in girl group production, "ABD."
According to HYBE, the name of the new label ABD is an abbreviation of the brand slogan "A Bold Dream," and it aims for creative ideas that are flexible and lively, "imagining D instead of C after A and B." While pursuing the pure joy of music, and based on a deep understanding of fans and artists, its goal is to expand new areas of K-pop. ABD will unveil its first rookie girl group in the second half of this year.
ABD was established as part of HYBE's multi-label strategy to strengthen label-specific expertise and autonomy. HYBE has been building a system that operates independently based on each label's unique color and production capabilities to strengthen competitiveness in the global music market.
The CEO is No Ji-won, who served as head of artist planning at PLEDIS Entertainment Co. She has built label management capabilities at PLEDIS and More Vision, and will oversee overall management and establish a stable growth foundation for the new label.
Han Sung-soo, Master Professional (MP), who has produced various K-pop artists including SEVENTEEN, After School, IZ*ONE and TWS (TWS), will serve as the general producer, raising expectations. He will lead the music, concept and overall performance of the rookie girl group.
A HYBE official said, "The establishment of ABD is a strategic move to secure IP diversity and further advance K-pop production capabilities," adding, "Through the rookie girl group, we will propose new musical attempts and concepts and create fresh change in the global music market."
[Photo] "ABD"
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