Global girl group KATSEYE has conquered Coachella and even K-pop's home Korea, reigniting its popularity worldwide through word of mouth.
On the 8th, HYBE-Geffen Records said KATSEYE's latest monthly Spotify listeners reached a staggering 33,591,329 (counted from April 7 to May 4). What stands out is their upward curve. It easily surpassed the 30.85 million recorded immediately after the 'Coachella Festival' and has climbed onto a genuine upward trajectory.
The most eye-catching detail is the steep increase in social media followers. In just one week around their Korean activities, followers surged by more than about 770,000, pushing the total past 48.94 million and putting them within sight of the 50 million mark. That figure exceeds the increase seen during the 'Coachella week,' considered the peak of hype, proving that the Korean stage became a decisive cheat code for global fandom expansion.
KATSEYE returned to the United States after recent 11 days of activities in Korea, and the new song's 'PINKY UP' point choreography, raising the pinky above the head, is rapidly spreading across social media. Critics say the members' bold hip movements and comical facial expressions maximized stage immersion.
Riding the momentum, they broke the record for highest views for each episode they appeared on, including Mnet's M Countdown (1.89 million views), MBC's Show! Music Core (1.64 million views) and SBS's Inkigayo (1.12 million views). In particular, the 'Studio Dance' video, known for performance highlights, approached 2.5 million views just four days after its release.
Born under chairman Bang Si-hyuk's 'multi-home, multi-genre' strategy, KATSEYE, less than two years after debut, has already been nominated for the 68th Grammy Awards and the 2026 American Music Awards, showing signs of having passed the rookie stage.
Buoyed by their activities in Korea, KATSEYE is set to release their third EP, WILD, in August.
[photo] HYBE-Geffen Records
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