The group BABYMONSTER hit the hearts of music fans around the world with their new song "Cho om (CHOOM)". Even before full-scale broadcast promotions began, the dance challenge craze spreading mainly on social media shows no signs of slowing.
On the 7th, YG Entertainment said that content using the title track "Cho om (CHOOM)" from BABYMONSTER's third mini album on major platforms such as YouTube, Instagram and TikTok has already surpassed 100,000 items. It was an achievement reached in just two days and a half since the song's release.
At the center of this craze is a catchy signature choreography that makes anyone want to copy it. Powerful limb movements that unfold with the striking shout "Let's CHOOM," a hand-movement twist timed to the lyric "Watch out," and steps that rhythmically shift the center of gravity all stimulated global fans' desire to try it.
In particular, BABYMONSTER's distinctive dynamic and high-difficulty performance has drawn in not only professional dancers around the world but also many ordinary fans eager to show off their own swag, taking shape as a kind of "play culture."
It was YG chief producer Yang Hyun-suk's vision that proved decisive in the performance of "Cho om (CHOOM)" receiving such a heated response. Yang personally took part in the chorus choreography work for this song, capturing the essence of the YG-style performance.
Departing from the usual method of entrusting choreography to one or two teams, this time, unusually, orders were placed with a total of 10 choreographer teams and only the best moves were carefully selected, according to a sponsoring report. Because of the long period of effort invested, a highly complete performance that symbolizes the song's title "Cho om" itself was born.
The third mini album [Cho om (CHOOM)], released on the 4th, topped the iTunes album chart in 19 regions, reaching No. 1 on the worldwide album chart.
The music video immediately shot to No. 1 as the most-viewed video within 24 hours of its release, and has held the top spot on the global daily popular music video chart for two consecutive days. Its current view count is on a steep upward curve, surpassing 37 million views and racing toward a new "hundreds of millions of views" milestone.
[Photo] Provided by YG Entertainment
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