ILLIT is perfectly targeting the tastes of music fans around the world with its distinctive "ILLIT core," based on techno beats.
Last week, ILLIT delivered consecutive comeback stages for the title track "It's Me" from their mini album 4 MAMIHLAPINATAPAI on major music shows, drawing unprecedented responses each time. Their distinctive timbre that lingers in the ear and their powerfully precise performances, along with diverse and daring styling ranging from ghost brides to taekwondo uniforms, formed a perfect harmony that reviewers say delivered a thrilling pleasure to viewers.
The explosive energy on stage immediately translated into overwhelming global chart results. The new song "It's Me" swept the top ranks of rising charts in various countries, including No. 1 on Japan's AWA and No. 3 on China's QQ Music, and ranked highly in both the U.S. and Japan on YouTube's "rising music" chart, including No. 1 in Korea. The new album also achieved the feat of entering the "top album" charts in more than 70 regions worldwide, including reaching No. 1 on Apple Music in China.
The buzz around their video content is also hot. The music video, notable for its witty direction, entered the charts in 39 regions including the United States and Canada and settled at No. 11 on YouTube's global daily chart. In addition, the performance video released through the Studio Choom channel has received rave reviews, proving immense practice hours with its precise synchronized choreography that combines dynamic steps and signature hand moves.
Riding an unstoppable rise, ILLIT is reaching fans with nonstop domestic and international schedules. On the 4th they are slated to perform at the large Japanese music festival JAPAN JAM 2026, thrilling local audiences, and on the same day member Iroha will appear on Mnet Plus' Tingle Room. On the 5th they will hold an offline event called ILLIT Seoul Children's Grand Park Festival to interact directly with the public, and YoonA and Wonhee will appear on the YouTube web variety show Salon Drip to showcase hidden variety talents and continue energetic activities.
[Photo] Belift Lab Inc. (HYBE)
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