The group ILLIT is perfectly targeting the tastes of music fans worldwide with its distinctive "ILLIT core," based on techno beats.
Last week, ILLIT presented comeback stages for the title track "It's Me" from mini album 4 "MAMIHLAPINATAPAI" on major music shows one after another, drawing unprecedented responses at every performance. Their signature vocal tone that lingers in the ear and their powerfully precise performances, as well as a colorful and provocative range of styling from a ghost bride to taekwondo uniforms, formed a perfect harmony that reviewers say delivered a thrilling sensation to viewers.
The explosive energy on stage immediately translated into overwhelming global chart results. The new song "It's Me" swept top positions on rapid-rising charts in various countries, including No. 1 on Japan's AWA and No. 3 on China's QQ Music, and ranked high in both the U.S. and Japan on YouTube's "Trending music" chart, including No. 1 in Korea. The new album also achieved the feat of entering the "Top Albums" charts in more than 70 regions worldwide, including reaching No. 1 on Apple Music China.
The buzz around the video content is also intense. The music video, notable for its witty direction, entered the rankings in 39 regions including the United States and Canada and landed at No. 11 on YouTube's global daily chart. In addition, the performance video released on the "Studio Choom" channel has received praise, proving an enormous amount of practice with its precise synchronized choreography combining dynamic steps and signature hand movements.
Riding a relentless rise, ILLIT is meeting fans with nonstop domestic and international schedules. On the 4th, they are scheduled to perform at the major Japanese music festival "JAPAN JAM 2026," where they are expected to electrify local audiences, and on the same day member Iroha will appear on Mnet Plus's "Tingle Room." On the 5th they will hold the offline event "ILLIT Seoul Children's Grand Park Festival" to interact directly with the public, and Yoona and Wonhee will appear on the YouTube web variety show "Salon Drip," showcasing hidden variety skills and continuing to be very active.
[Photo] Belift Lab Inc. (HYBE)
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