The rookie boy group AND2BLE is making a sudden entry into the music scene with a bold debut promotion that breaks the conventions and grammar of existing K-pop.
AND2BLE will release their first mini album Sequence 01: Curiosity on the 26th at 6 p.m. This new record, whose main theme is curiosity, the most instinctive human emotion, will serve as the first button of the unfamiliar yet intriguing worldview AND2BLE will present going forward.
Above all, the three-dimensional promotion that feels like launching an entire brand draws attention. Online, starting with an interactive debut page that fans can participate in directly, they have rapidly rallied a core fandom by consecutively unveiling a blockbuster-style mystery web variety show ADENBEL:AND2BLE, a stylish trailer video, and more. Beginning on the 7th, a variety of content including concept photos, a medley, and a music video teaser will be unveiled in succession.
The unconventional marketing that crosses into offline spaces is also a hot topic. Alongside street posters announcing the debut, through the 9th they are partnering with five popular cafes in hot places such as Seongsu and Hongdae to run a mysterious concept pop-up event called CURIOSITY STUDY CLUB, stimulating a relay of public curiosity.
The scale of the global debut is also unprecedented. AND2BLE will greet fans with a showcase immediately after the album release on the 26th. Then, in mid-June they plan to prove the overwhelming momentum of a prepared major rookie by consecutively holding an arena-level Asian tour of show concerts starting with Jamsil Indoor Stadium in Seoul and continuing to Yokohama and Kobe in Japan and Macau.
[Photo] YH Entertainment
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