From immediately after their debut, the group BABYMONSTER, which firmly impressed K-pop fans worldwide with unwavering, solid live skills that seemed to swallow the stage and earned the label a "monster rookie," has this time declared its determined bid in the music industry to reach the pinnacle of performance. Praised for having already complete vocal capabilities, fans around the world are focused on what astonishing stage these artists will present through their new mini album that places dance at the forefront from the album title, as the group unveils their work today (4).
According to YG Entertainment, BABYMONSTER will release all tracks from their third mini album [춤 (CHOOM)] at 6 p.m. on the 4th and begin full-fledged comeback activities. As the title implies, this third mini album is an album that fully captures the thrilling moment of music and dance becoming one. Notably attention-grabbing is the bold support and effort YG Entertainment poured into the title track "춤 (CHOOM)."
Choreography commissions, which are normally entrusted to two to three teams, were unusually expanded to 10 teams this time to extract the most perfect performance, and Yang Hyun-suk, the executive producer who created numerous hit-song choreographies, directly participated in work on the chorus section to raise the completion of the dynamic choreography to the highest level. The intense lyric "Let's choom" revealed in the instrumental teaser and the heavy percussive synth riff suggest the overwhelming energy they will unleash on stage.
The album is densely filled with diverse genre tracks that prove BABYMONSTER's wide musical spectrum, led by the addictive hip-hop–based title track "춤 (CHOOM)." The first track "MOON," the result of collaborating for the first time with prominent overseas producers, completes a sophisticated and unique sound design; the fast-tempo dance song "I LIKE IT" emits refreshing energy; and the slow R&B pop track "LOCKED IN" reveals the members' overwhelming vocal capabilities and deep emotion. In total, four tracks are expected to delight listeners' ears. Posters in a mugshot concept and a racing car motion teaser unveiled sequentially ahead of the comeback, roaring loudly, combined bold styling and the members' cynical facial acting, once again proving their limitless ability to carry concepts.
To carry on the excitement of the new release, BABYMONSTER will hold a comeback special live broadcast on YouTube, Weverse, and TikTok from 8 p.m. on the day of the comeback, the 4th, to interact with fans around the world in real time. The live program will be arranged in an unusual concept that emphasizes "dance," fitting the new album's identity. There, the members will directly show fans the point choreography of the title track "춤 (CHOOM)" and cheerfully convey their bold aspiration to become one with everyone through dance. In addition to unboxing the album and sharing behind-the-scenes stories of the music video production, they will expand the space for communication by revealing in detail future activity plans that will heighten expectations for the global Monsties (the fandom name).
BABYMONSTER's relentless run, equipped with flawless live performance and impeccable stagecraft, is expected to continue nonstop throughout the second half of the year. Starting with this title track, an overwhelming promotion will follow, sequentially releasing four music videos: the June digital single "SUGAR HONEY (working title)," July's "I LIKE IT," and August's "MOON."
In addition, in June they will raise the anchor for their second world tour, starting with a Seoul performance that already recorded the astonishing ticket power of selling out all shows, and then sweeping six cities in Japan before traversing five continents—Asia, Oceania, Europe, North America and South America—in a grand journey that will captivate global audiences on a significantly expanded scale compared with before. Their dazzling flight, once again showcasing the boundless facets of an all-rounder, begins today.
[Photo] YG Entertainment
[OSEN]