'Yumi's Cells 3' Kim Go-eun, Kim Jaewon awakened viewers' dormant love cells.
The TVING original 'Yumi's Cells season 3' (directed by Lee Sang-yeob, written by Song Jae-jung·Kim Kyung-ran) is receiving a heated response. Yumi (Kim Go-eun), who succeeded as a writer but still finds love difficult, and Yumi's producer and homebody stickler Sun-rok (Kim Jaewon) deliver a relatable fluttering romance. A crush that began as a bolt of excitement that struck Yumi, who had been living a bland life, and the process by which Sun-rok realizes his feelings and confesses drew strong responses. It has held the number one spot for two consecutive weeks in paid subscriber contribution and continues its popularity as a TVING mega IP.
The response has been hot globally as well. Episodes 1-2 in week one after release ranked number one on Rakuten Viki's weekly charts in the United States, Europe, the Middle East and Oceania. It also reached number one on Mongolia's Inche TV and took third place on Japan's Disney Plus. Here we highlight the decisive moments that raised viewers' excitement with detailed emotional lines.
From anger to fluttering, a new love that struck like lightning
Yumi and Sun-rok's first meeting was, from the start, the very definition of dislike. Sun-rok, who answers without spirit and delivers blunt "pack-poks" with zero tact, shook Yumi's calm. Change also came to the sleeping cell village. The "bakkdom" that only appears when Yumi is angry showed up, keeping the fishing cells busy, and the cursing cell woke from hibernation. Yumi, who had considered changing producers but held back, was furious when she heard Sun-rok had requested a team change. Embarrassed, Sun-rok short-circuited and could only smile, and the moment a bolt of excitement struck Yumi resonated with viewers. The direction that cleared misunderstandings after it was revealed that Sun-rok is a perfectionist who clearly separates work and personal life also increased immersion. The moment Sun-rok's previously veiled cell village was revealed and viewers understood his heart deepened the emotional line and made his charm more captivating.
Is it a chance or not… Yumi and Sun-rok's honest change about love
Whether Sun-rok was leaving room or not, his inscrutable feelings caused people to overanalyze. When Dae-yong (Jun Suk-ho) said Yumi and Ju-ho (Choi Daniel) seemed to get along well, Sun-rok drew a line by saying "I don't think they match very well," which piqued curiosity. Yumi, who had fallen in love, summoned the courage to ask to watch a movie together but was rejected. However, when Ju-ho tried to call Yumi out to a company dinner, Sun-rok changed. He lied that Yumi would be watching a movie at the theater and told him not to call. Then, breaking his principle of separating work and personal life, he contacted Yumi asking, "Would you like to watch a movie together?" which brought excitement. After telling Yumi, who kept worrying and saying harsh things to him and Ju-ho, "You were cool," and then tilting his umbrella toward Yumi so her shoulder would be dry, Sun-rok's actions made viewers' hearts race.
At the end of Sun-rok's denial phase of falling for someone, a blunt confession to Yumi!
Sun-rok's denial period of falling for someone tormented everyone's hearts. He drew a line with Yumi, saying he would never again create a situation where work and personal life were blurred. But without realizing it, his feelings for Yumi were growing. The strawberry cream taiyaki the two fought over returned as a source of excitement. Following the "taiyaki kiss," where the taiyaki in Sun-rok's mouth touched Yumi's cheek, Sun-rok's firm change, saying he was not bothered by her requests for help, brought smiles. Sun-rok, who later fought with Ju-ho, who approached Yumi more actively, belatedly realized his feelings and bluntly confessed, "I think I like you, writer," raising viewers' heart rates. Attention is now focused on what choice Yumi, who knows that everything Sun-rok says is sincere, will make.
[Photo] Provided by TVING
[OSEN]