ILLIT donned an unfamiliar but charming techno sound and made a glamorous comeback, aiming squarely for the perfect 'favorite' spot among global fans.
ILLIT on the 30th at 6 p.m. released all tracks from mini album 'MAMIHLAPINATAPAI' and the music video for the title track 'It's Me' across various streaming sites, announcing their full-fledged return.
The title track 'It's Me' from this new record is a bold techno song that ILLIT is attempting for the first time since their debut, featuring beats that hit the heart strongly and a melody that rushes with speed, instantly capturing the ear. At the moment when, after a first date, one grows deeply concerned about defining the relationship with the person they like, the girls boldly and without hesitation shout "Your favorite is me!" — a forwardness toward love is captured.
Distinctive singer-songwriter Yura and The Deep participated in the lyrics, translating ILLIT's quirky and lively charm into sensuous lyrics, and the members' honest and proactive expressions of affection meet the powerful hook to create an unforgettable addictiveness.
The music video, unveiled along with the tracks, maximized visual pleasure through playful direction and the members' exaggerated facial acting. In the video, the members struggle only to hear the answer 'favorite,' and at unexpected moments send longing looks to the camera, naturally expressing the joys, anger, sorrow and pleasure felt when liking someone.
Above all, the dance battle scene where the members, with serious expressions, wear taekwondo uniforms and compete in dance is a moment where the team's peculiar and cute energy can be fully glimpsed. Added to this are the signature 'magical girl' hand gestures and rhythmic steps in the killing part, extreme camera angles and rapid scene cuts, and sporty yet kitschy styling, all tightly combined to vividly imprint ILLIT's trendy and cheeky atmosphere.
Having perfectly prepared to become everyone's 'favorite,' ILLIT begins music show activities starting with the Mnet 'M Countdown' stage broadcast on the 30th, and will engage with all generations through various offline events. From May 3 to 8, a pop-up store will be held on the first floor of HYBE's building in Yongsan-gu, Seoul, where fans can see album concept outfits, music video props and kitschy official merchandise, likely drawing visitors.
Also, on Children's Day, May 5, they will hold the 'ILLIT Seoul Children's Grand Park Festival' with the title track as the main theme. The new-song stage and plentiful experiential booths will be prepared to give those who visit an unforgettable, romantic spring-day memory. With ILLIT returning carrying unpredictable bold energy, global fans' keen expectations are gathering to see what thrilling dopamine they will deliver to the music industry with this new release.
[Photo] Belift Lab Inc. (HYBE)
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