The group ILLIT is ready to throw a dopamine-pumping techno party. Expectations are especially high given their history of bold transformations that have targeted everyone's tastes.
ILLIT (Yoon-a, Min-ju, Moca, Won-hee, Iroha) will release mini album 4 'MAMIHLAPINATAPAI' (MAMIHLAPINATAPAI) on the 30th at 6 p.m. on various music platforms.
"An album that makes you anticipate ILLIT's music, unfamiliar but charming, new yet instantly familiar."
This assessment stems from ILLIT's history of bold transformations, and that trajectory stands out on this album as well.
The title track 'It's Me' captures the moment when one frets over defining a relationship with someone they like; the song has the singers shouting without hesitation "I'm your favorite!" and conveys ILLIT's bold, audacious charm. It is especially notable as ILLIT's first venture into the techno genre, with a pounding beat that hits the heart, an exciting melody, and a fast-paced, sweeping structure that stimulates dopamine.
ILLIT, aiming for everyone's "favorite" with a cheeky twist. Their appeal is maximized on stage. In the second teaser of the 'It's Me' music video, performances feature distinctive moves that draw attention, from lively steps to poses that exude confident aura. The flashy visuals and playful facial acting add to the viewing pleasure.
Along with their comeback, a special festival that all generations can enjoy will open. On May 5, Children's Day, the 'ILLIT Seoul Children's Grand Park Festival' will be held. The event's main theme is the title track 'It's Me,' and a variety of hands-on booths will be available for everyone at the venue to freely enjoy, with ILLIT scheduled to perform their new song live.
ILLIT will also open a pop-up store showcasing outfits the members actually wore during concept photo shoots and props featured in the music video. A representative said, "Merch that captures ILLIT's kitschy yet trendy charm and events for visitors promise a wealth of attractions, and fans are expected to keep coming."
[OSEN]