The group ILLIT is once again serving as the representative face of an ion beverage that contemporary popular stars pass through. It's a reappointment.
On the 29th, HYBE music group label Belift Lab Inc. said ILLIT (Yoon-a, Min-ju, Mocha, Won-hee, Iroha) will continue its relationship with Dong-A Otsuka's Pocari Sweat. In particular, Won-hee has been accompanying the brand for three years since being chosen as Pocari Sweat's 29th model at debut in 2024. This is the second time in history, after TWICE, that an act has promoted the brand for three consecutive years.
ILLIT, which has been praised for conveying the healthy energy of youth who confidently follow their own choices, has proudly established itself as a "trend icon" by serving as the face of this brand that contemporary popular stars pass through. ILLIT's frank and bold charm, representing the 10–20 age group, is said to have resonated in the advertising world.
Pocari Sweat said, "ILLIT's bright and healthy image aligns well with the brand's direction, leading to their reappointment. We hope the message 'we cheer the passion of youth who walk their own paths with confidence' will be delivered more effectively through them."
Meanwhile, ILLIT will release mini album No. 4 MAMIHLAPINATAPAI tomorrow (the 30th) and make a comeback. The album's title track is "It's Me," and the members will attempt the techno genre for the first time.
[Photo] Belift Lab Inc. (HYBE)
[OSEN]