The group AHOF is proving an unstoppable rise in the advertising world as well as on stage. They were chosen as the face of a global wellness brand.
On the 28th, according to their agency F&F Entertainment, AHOF (Steven, Seo Jeong-woo, Cha Ung-gi, Zhang Shuai Bo, Park Han, J.L., Park Joo-won, Zuan, Daisuke) was selected as the official youth ambassador of global wellness brand IM Worldwide (IAM Worldwide).
The brand has previously employed top-class artists such as Song Joong-ki as models, so AHOF's selection is even more meaningful. The brand said the team's message, "We will become a presence remembered for a long time beyond success," perfectly aligns with the brand philosophy of pursuing self-care and change, explaining the reason for the selection.
This is not AHOF's first activity. Having already served as models for the country's leading school uniform brand Schoollooks and shown themselves as "Generation Z icons," they are expanding their reach across overall lifestyle sectors.
In particular, member J.L. is not only a model for K-beauty salon brand Purique but is also active as a promotional ambassador for the Korea Dairy Association's "I like it. Korea milk" campaign, continuing an all-around approach that spans fashion, beauty and the food industry. Analysts say advertisers flock to AHOF because of their solid global fandom and mass appeal.
Having rapidly emerged as a blue-chip in advertising, AHOF now returns to their primary work on stage to meet global fans directly. Their first Asia tour since debut, scheduled for May, is planned as a large-scale tour centered in Seoul that will visit eight major Asian cities: Osaka, Tokyo, Kuala Lumpur, Manila, Taipei, Bangkok and Hong Kong.
[Photo] IAM Worldwide
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