The group Cravity (CRAVITY) raised the fever for their comeback to a peak by creating unforgettable special memories with fans ahead of their new release.
Cravity (Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyungjun, Taeyoung, Seongmin) successfully held a pre-listening event for their eighth mini album ReDeFINE, set to be released on the 29th, on the 27th at Vertak in Seongsu, Seongdong District, Seoul. This event was a meaningful opportunity to hear the new record before anyone else; Cravity revealed all the tracks for their official fanclub Lovity for the first time and closely engaged with fans by sharing various behind-the-scenes details of the work.
Ahead of the main event, a ReDeFINE release commemorative pop-up space opened on the 26th to warm up the festive atmosphere. Fans who visited the site experienced the interlude film vividly in a space that faithfully recreated the set from the title track AWAKE's music video and enjoyed the thrill of seeing the physical album for the first time. At the sixth-anniversary debut content exhibition zone, fans were offered a variety of experiences that satisfied the senses, including watching the previously released fan song Spring, with You special video, signing the guestbook, and custom T-shirt printing.
At the full pre-listening event that followed, Cravity sat down with fans to listen through the album from start to finish together. Starting with track 1 Hello-Goodbye, they listened to a total of six songs — the title track AWAKE, FEVER, Adore, Love Me Like You Do, and Spring, with You — explaining the listening points of each song and the hidden meanings in the lyrics to build anticipation for the album.
After introducing Hello-Goodbye, which opens the album, the members expressed trembling sincerity before listening to the title track AWAKE, saying, "It feels like taking an exam. I'm nervous but very excited." When fans erupted in loud cheers after the song ended, the members surprised them by revealing the point choreography, eliciting an enthusiastic response. Also, Taeyoung, who included his first self-composed song Love Me Like You Do since debut, explained that he poured the true meaning of love into the song thinking of the fans and Cravity, moving the audience. Wonjin and Allen also shared meaningful behind-the-scenes stories of the fan song Spring, with You, in which they participated in writing and composing, showcasing their special love for fans.
Cravity's mini eighth album ReDeFINE, which has been teasing its distinctive world and concept day after day through diverse online and offline promotions, will be officially released at 6 p.m. on the 29th on various online music platforms. They are set to launch unstoppable comeback activities with the more intense title track AWAKE.
[Photo] Starship Entertainment
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