SM Entertainment's group Hearts2Hearts surpassed 3.6 billion views for its challenge videos.
Hearts2Hearts has continued its global popularity with "RUDE!," released in February.
In particular, the "RUDE!" challenge has received enthusiastic responses from fans worldwide with its playful, bouncy charm. On short-form platform TikTok, the challenge videos have exceeded a cumulative 3.6 billion views. Also, the number of videos using the "RUDE!" audio surpassed 2.8 million, proving its worldwide popularity.
In addition, the song held the No. 1 spot on K-pop weekly charts on QQ Music, China's largest music platform, for seven weeks and was selected as the best K-pop single of the quarter on the Trend Peak chart.
Riding long-running popularity with "RUDE!," Hearts2Hearts will attend KCON JAPAN 2026 at Makuhari Messe in Chiba Prefecture, Japan, on May 8.
[Photo] Provided by SM Entertainment.
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