The group CORTIS (CORTIS) has set short-form platforms worldwide ablaze with their new song "REDRED," signaling another mega-hit surge.
As of 1 p.m. on the 28th, videos using CORTIS's (Martin, James, Juhoon, Sunghyun, Geonho) new song "REDRED" as background music on the global short-form video platform TikTok have surpassed 468,000. Since the track was released on the 20th, that amounts to an average of about 60,000 videos per day. This furious pace has quickly caught up with the cumulative totals that took 7 to 8 months to build for the group's previous mini album tracks that sparked last year's challenge craze — "GO!" (529,000) and "FaSHioN" (546,000) — perfectly proving CORTIS's steep global growth. The short-form fervor continued on Instagram. On the afternoon of the 27th, "REDRED" rose to No. 1 on Instagram Reels' rising audio chart, and as various music show performance videos spread, the number of videos featuring the track quickly exceeded 13,000.
At the heart of this global short-form trend are an earworm melody and an intuitive point choreography known as the "palang-gwi dance." Especially notable is that all five members are credited as co-choreographers, which has sparked a worldwide response and is seen as proof once again of their musical and performance capabilities as a young creator crew. Support from senior artists in the pop industry also added to the buzz. On the 25th, BTS member J-Hope's challenge video posted to his personal TikTok account quickly surpassed 15 million views, and earlier on the 23rd, BTS member Jungkook playfully showcased the "palang-gwi dance" moves at the airport on his way to depart, drawing attention. In addition, labelmates from HYBE — TOMORROW X TOGETHER's Yeonjun and Hueningkai, and ENHYPEN's NI-KI — among other senior artists, joined the challenge en masse and helped drive the boom.
CORTIS members' self-produced short-form content that they planned and filmed themselves is also receiving explosive reactions. Four self-made pieces — including a comic video shot at a samgyeopsal restaurant used as the music video set and choreography videos that showcase each member's personality — have surpassed 10 million views on TikTok, spreading the group's congenial yet raw, cheerful energy. CORTIS, who emerged as a short-form powerhouse upon debut last year, saw both Instagram and TikTok follower counts surpass 10 million in February and March of this year. That is the shortest time and the highest figure among K-pop boy groups that debuted in the past five years.
The unstoppable short-form success of "REDRED" is directly tied to explosive anticipation for the mini album 2 "GREENGREEN," set for official release on May 4. According to album distributors YG Plus and Universal Records, preorders for the new album had already comfortably surpassed 2.129756 million copies as of the 27th. Because the previously released mini 1 sold more than 2.06 million copies and set the record for the best-selling debut album in K-pop history, the global music industry is watching to see whether the new release can build another dazzling milestone as a consecutive double million-seller.
[Photo] BigHit Music (HYBE)
[OSEN]