ILLIT is inviting fans to a special pop-up store where they can vividly experience the group's distinctive concept for their new album.
On the 28th, according to HYBE music group label Belift Lab Inc., ILLIT (Yoonah, Minju, Moca, Wonhee, Iroha) will hold an offline pop-up store on the first floor of the HYBE building in Yongsan-gu, Seoul, from May 3 to 8 to celebrate the release of their mini album 4 MAMIHLAPINATAPAI.
The pop-up store will be filled with a variety of attractions that allow visitors to fully immerse themselves in the overall mood of the new release. A large media wall will screen the music video for the title track It's Me, and visitors' attention will be captured by the dynamic outfits the members actually wore during the concept photo shoot and the charming props from the music video on display. In addition, a dedicated listening zone will allow fans to leisurely listen to all tracks from the mini album 4 and directly confirm ILLIT's broader musical spectrum.
Official merchandise that richly captures ILLIT's kitschy and trendy sensibility will strongly appeal to fans' desire to collect. On site, a large selection of items combining practicality and stylish design will be available, including physical albums, T-shirts, hair clip sets, diaries, stamps, and postcards. In particular, two types of rings specially collaborated with handmade jewelry brand "NFF" and new ILLIT official character DEARLIT merchandise will also be available, increasing anticipation.
A range of on-site events for visitors will also draw attention. Depending on the amount spent on merchandise, generous gifts will be provided, and there will be a unique opportunity to participate in an event where attendees use the "random capsule" device that appears in the It's Me music video to draw prizes. In addition, fans who purchase the album at the pop-up will receive an unreleased photocard as a special bonus. Visits to this pop-up store will be operated through the global fan platform Weverse reservation system, and reservations will be available starting tomorrow (the 29th) at 11 a.m.
Meanwhile, after successful comeback preparations, ILLIT's mini album 4 MAMIHLAPINATAPAI will be released on the 30th. The first music video teaser for the title track It's Me, released earlier on the 27th, drew explosive response from global fans despite its short length due to its addictive melody that lingers in the ear and the five members' striking visuals. At 10 p.m. today (the 28th), a second music video teaser will be unveiled, further raising comeback excitement to a peak.
[photo] HYBE
[OSEN]