The King's Warden's fever is expected to extend to the actual Danjong Festival thanks to audiences who remember King Danjong in the film.
On the 23rd, Yeongwol County in Gangwon Province posted a short video on its official social media saying it was a "The King's Warden photo zone." The released video showed a photo zone installed on the Donggang riverbank for the 59th Danjong Festival (Danjong cultural festival), to be held in Yeongwol from the 24th to the 26th, attracting attention.
In particular, the photo zone location was modeled on the gate of the exile site of King Danjong shown on the poster for The King's Warden, catching the eye. As if imitating the movie poster, certification photos imitating the costumes of Danjong (Park Jihoon) and Eom Heung-do (Yoo Hai Jin) from the film were even captured, drawing laughter.
The King's Warden is a film set in 1457 at Cheongnyeongpo that tells the story of a village head who volunteered to be exiled for the revival of the village and a young deposed king who was exiled. Recently, it caused a syndromic craze at the box office, surpassing 16.62 million cumulative viewers and achieving the historic record of ranking second in the list of highest-grossing Korean films.
The film dramatically portrays the end of Joseon king Danjong, who lost the throne at a young age and suffered a tragic death. Riding the film's popularity, the life of Danjong and the story of Eom Heung-do, who protected his final days, also became a major topic of conversation.
Meanwhile, attention from audiences also turned to the Danjong Festival held in Yeongwol, which was actually Danjong's place of exile. Yeongwol County's savvy word-of-mouth promotion capitalizing on this has been bringing smiles to movie fans.
Meanwhile, riding the film's popularity, there was speculation that Park Jihoon, who gave a fiery performance as Danjong in The King's Warden, might attend the Danjong Festival. However, Park Jihoon will not be able to attend the Danjong Festival on the day of the opening ceremony because of a fan meeting. Instead, he appears in a promotional video to ease fans' disappointment.
Also, director Jang Hang-jun, who directed The King's Warden, will add meaning by attending the Danjong Festival. He is scheduled not only to attend the opening ceremony but also to appear as a speaker in a special lecture. <
[Photo] Provided by SHOWBOX, source SNS.
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