Actor Blake Lively claims she suffered about $300 million in losses due to a smear campaign portraying her as a "villain."
On the 21st (local time), foreign outlet Page Six reported that Lively claims she suffered huge losses in revenue and potential earnings from the smear campaign she suspects Justin Baldoni and his production company conducted.
According to court documents, Lively alleges Baldoni's side used expressions such as "tactless," "bully" and "mean woman" to damage her reputation, resulting in significant financial harm.
The damage stemmed from the smear campaign portraying her as a "villain," retaliatory remarks made during the dispute over the film "We're Over," and other incidents. Lively's side cites the analysis of expert Ashley Humphrey, a professor of marketing communications at Northwestern University. She quantified the impact based on the online exposure of those remarks and calculated a specific monetary damage amount.
That included lost income. Those were mainly opportunities lost for films, independent projects and limited TV series between Aug. 2024 and Aug. 2029. Lively's businesses also argued they suffered revenue losses because of this legal dispute.
Separately, Lively is reportedly seeking $250,000 to $400,000 in compensation for the pain and mental and physical injuries she suffered from the smear campaign and for bathing-related damages. Overall, she is said to be seeking more than about $300 million (around 444.2 billion won) in damages.
Baldoni's legal team rebutted, saying, "Being called a mean woman, a bully, hard to work with and tactless online did not cause additional harm to Lively's existing reputation. These reputation-related controversies had already been widespread before she worked with Baldoni and the production company."
Blake Lively and Justin Baldoni are engaged in a legal dispute after clashing during the production of "We're Over."
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