The group LE SSERAFIM is raising heart rates of fans worldwide with even more intense energy and striking visuals.
LE SSERAFIM's lead single "CELEBRATION" track and music video will be released simultaneously worldwide at 1 p.m. on the 24th.
Before that, the lead single "CELEBRATION" music video teaser, released at 12 a.m. on the 22nd on HYBE Labels' YouTube channel and the group's official social media, captured LE SSERAFIM's unique aura and heightened anticipation for the full version.
The released video begins with the five members bursting through a massive door with overwhelming momentum. From eyebrow piercings to green-toned eye makeup, the bold visual transformation never seen before immediately seizes attention. In particular, the sensuous editing that intercuts members with monsters arouses curiosity about the narrative LE SSERAFIM will present through this song. The dramatic composition in which monsters crossing deserts and snowy fields face LE SSERAFIM on stage provides an immersive, movie-like experience.
The background music, which includes part of the new song, also promised addictiveness. The lively section in which they shout "Time To Celebrate" amplifies LE SSERAFIM's characteristic confident charm. Above all, the performance captured attention. The five members displayed precise headbanging that violently shook their heads and choreography that advanced relentlessly forward, demonstrating the dignity of "performance queens." The razor-sharp synchronized moves foreshadow the intense catharsis the full version will show.
The new song "CELEBRATION" gained authenticity with direct participation in the songwriting by Kim Chaewon and Heo Yunjin. In addition, the globally renowned electronic pop duo Icona Pop joined the writing team, raising its global completeness. The bright, energetic celebration of the moment when one gains the inner strength to face fear is expected to deliver a special encouragement to fans.
Starting with the lead single release on the 24th, LE SSERAFIM will begin full-scale comeback activities. In particular, the full-length album pt.1 "PUREFLOW," to be released on May 22, draws more attention as it is the group's first full-length album in about three years since "UNFORGIVEN" in 2023. Observers are watching how this album, which captures the members' changes after overcoming fear and growing, will influence trends in the music industry.<
[photo] Source Music
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