Following XLOV, the "global rookie" that has been hitting jackpots abroad day after day, Kwon Eun-bi, once considered the biggest free agent, has also come under the umbrella of RBW. RBW is emerging as an entertainment company to watch in the 2026 music scene.
On the 22nd, RBW officially announced, "We recently signed an exclusive contract with singer Kwon Eun-bi." The agency said, "Kwon Eun-bi is a solo artist who has proven an unparalleled stage presence based on outstanding vocals and performance skills, and we are pleased to accompany her on her musical journey as a partner. We will not spare full support so she can further expand her musical capabilities."
RBW plans to expand Kwon Eun-bi's activities comprehensively as an "all-rounder," not only in her main field of music but also in variety shows and acting. Industry attention is focused on what kind of synergy Kwon Eun-bi's star power, who created the "Waterbomb resurgence myth," and RBW's planning capabilities will create in the 2026 music scene.
There had been rumors inside and outside the entertainment industry that Kwon Eun-bi might join Galaxy Corporation, which includes G-Dragon, but Kwon Eun-bi's final choice was RBW. This is interpreted as a decision that prioritized synergy with RBW, which respects an artist's musical color and has solid production capabilities.
The reason Kwon Eun-bi's joining is receiving heightened attention is RBW's rapid global expansion in recent times. Previously, RBW enlarged its roster by acquiring 257 Entertainment through its subsidiary WM Entertainment Co., adding the "global rookie" group XLOV to its lineup.
XLOV (Umuti, Rui, Hyun, Haru), who debuted in January 2025, delivered a fresh shock to global fans with K-pop's first "genderless" concept. Through the "2026 XLOV FIRST EUROPEAN TOUR," XLOV sold out performances in major cities such as the United Kingdom, France and Romania, and in particular proved they are a "global trend" by even conquering Iceland, which had been barren ground for K-pop shows. Their status is evidenced by an unprecedented achievement for a rookie of surpassing 2 million monthly listeners on Spotify. They were also named to Idology's "Top 10 rookies of 2025."
With Kwon Eun-bi joining after XLOV, RBW has built an even more formidable artist portfolio. Following artists with distinctive colors in their respective fields such as Mamamoo, Oh My Girl, KARD, Youngpacy, ONEWE and Ahn Ye-eun, RBW has completed a new "golden lineup" by adding the globally talked-about XLOV and the popular, talented Kwon Eun-bi, drawing attention to the multifaceted growth RBW will show in the 2026 global music market.<
[Photo] Kwon Eun-bi SNS, RBW, OSEN DB
[OSEN]