Singer JAY B's agency 528Hz (528 Hertz Co., Ltd.) raised expectations by unveiling its brand visuals.
On the 20th and 21st, 528Hz revealed branding object visuals and JAY B's portrait visuals sequentially through official channels to outline the brand's direction.
Previously, GOT7's JAY B had announced that he would continue his solo activities in partnership with 528Hz.
In the newly released portrait visuals, JAY B embodied the image of a "creator who handles frequencies," interacting with various objects in a space reminiscent of a laboratory and a restrained blue-toned minimal mood. The direction, which captured a static immersion and the process of inquiry, intuitively portrayed an artist focused on creation.
528Hz is a creative lab founded on the philosophy that "music is energy that expands the senses." Inspired by the vibration 528Hz, known as the frequency of love and healing, it is characterized by extending this idea beyond a simple concept into a creative methodology. Through the interpretation and production processes of music, it converts sound into sensory experiences and aims to create content that naturally permeates listeners' daily lives.
Additionally, 528Hz plans to build a long-term sound identity through a lab system segmented into sound, visual, emotion and performance. Through this, it plans to continuously present artist-centered content.<
[Photo] 528Hz (528 Hertz Co., Ltd.)
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