Young Posse is expanding its territory from orthodox hip-hop into the fashion industry, showing the epitome of "global hip."
On the 21st, the agency said Young Posse (Jeong Seon-hye, Wi Yeon-jeong, Jiana, Do-eun, Han Ji-eun) recently teamed up with American street casual brands Abeehums and GEECOON to step up efforts to target overseas markets.
This collaboration was realized by combining K-pop and K-fashion under the slogan "the giant ripple created by a small flap of wings." Young Posse's distinctive free-spirited energy and raw sensibility meeting the brands' identities are expected to create powerful synergy. In particular, they vowed to further expand their range of activities by translating the solid identity they have built through music and performance into fashion items.
In the collection images released together, Young Posse showed the essence of "kitsch and hip." The members sensibly mix-matched items with strong street sensibility, such as snapbacks of different designs, showcasing five members' five colors of individuality. Playful expressions and skillful poses amplified Young Posse's unique atmosphere and grabbed attention.
This collaboration collection is scheduled to be released as a limited edition, likely stimulating collectors' desires among domestic and international fans.
Meanwhile, Young Posse's musical trajectory is also relentless. Through the digital single we don't go to bed tonight, released on the 7th, they challenged the digicore genre for the first time since their debut, proving a boundless spectrum.
[Photo] RBW, DSP Media Co., Beats Entertainment
[OSEN]