A beauty brand that announced a collaboration with BJ Juice Seyeon faced backlash, apologized and then stopped selling the set. Meanwhile, Juice Seyeon praised herself, saying the prepared sets sold out early.
Juice Seyeon announced the collaboration with a functional derma cosmetics brand based on natural ingredients in a video titled "I'm entering China...! Revealing the real plan, favorite items, skincare, dewy skin" on her YouTube channel on the 19th.
Juice Seyeon said, "I once mentioned in a previous video that I would use it, and because I wanted you all to try it at least once, I personally asked for it. I reached out first, not the other way around, and I contacted them because I wanted you to try this affordable, good product, so I brought a recommended item."
Existing customers continued to oppose the collaboration news between Juice Seyeon and the cosmetics brand. The brand's image had been clean enough to top the cosmetics information platform Hwahae awards due to word of mouth about honest ingredients and formulations, but the news of a collaboration with Juice Seyeon, who does so-called "female cam" broadcasting, caused even greater feelings of betrayal.
Customers proved their purchase histories from the brand and expressed disappointment, regret and anger. On the brand's website bulletin board and cafés, criticisms poured out such as "The main customer base is women, so are you hiring a BJ who leads female sexual objectification?", "You promoted a person who earns money through shadowy activities", "Was there no prior investigation of the model?", and "Isn't that a channel whose character is obvious—didn't you review them?"
As the situation escalated, a company representative said on the brand's café, "Juice Seyeon once posted that her skin improved after using the product, so we put together a set to let other customers know, but we apologize for causing discomfort," and said the configuration was immediately removed from the website.
They added apologies such as, "We should have searched and verified more thoroughly before making the decision, and we deeply reflect on not having done so," "We were so focused on product development that we did not understand the ways of the world," and "If you give us one more chance, we will ensure this kind of mistake never happens again."
Meanwhile, Juice Seyeon wrote in a pinned comment on her YouTube channel, "Everyone, the set I prepared ended sales early. For those who couldn't buy it, don't be too disappointed—I will bring something good again. Thank you so, so much to those who showed interest." Critics say she misled subscribers by implying the sales ended because of a sellout rather than because of the controversy.
Meanwhile, Juice Seyeon recently announced she is dating BJ K.
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