BTS proved their global power by holding top positions for a month on the U.S. Billboard main song chart Hot 100.

According to a chart preview article released on the 21st by U.S. music publication Billboard, the title track SWIM from BTS's fifth studio album Arirang (ARIRANG) ranked 10th on the main song chart Hot 100 (for the April 25 issue). This song, which entered the chart and took first place on the April 4 chart, solidified its position as a global hit by staying in the top 10 for four consecutive weeks despite the onslaught of new songs from prominent pop stars. In particular, it showed strength by holding the top spot on the digital song sales chart for four straight weeks.

Because the Hot 100 ranks songs综合ly based on streaming figures, radio airplay points and sales, it is considered the most objective indicator for gauging local popularity. The achievement BTS has earned this time means their music has deeply penetrated the general U.S. public beyond a specific fandom. Analysts say the message of Arirang, which contains universal emotions that anyone can relate to, perfectly targeted the tastes of global listeners.

Their album performance is also unprecedented. Arirang rose to No. 3 on the main album chart Billboard 200, holding a top-3 spot for four consecutive weeks. This performance far surpasses the previous four-week best, mini album 6 MAP OF THE SOUL : PERSONA (No. 8), and shows that they continue to grow since debut, writing a new career high.

The enthusiasm for BTS, who have dominated Billboard's two main charts, has carried over to the live performance industry. The new world tour BTS WORLD TOUR "ARIRANG" sold out all 46 performances around the world, including Korea, Japan, North America and Europe. The tour, which opened on the 9th at Goyang Sports Complex main stadium, proved overwhelming ticket power by drawing more than 240,000 people in just two cities (Goyang and Tokyo). The tour is expected to continue on a scale of 85 performances in 34 cities worldwide, raising expectations for a new milestone in the concert industry.

BTS is expanding points of contact with fans through the project BTS THE CITY ARIRANG (The City Arirang), which turns entire cities into festival grounds beyond the stage. This project, which started in Seoul, will continue to Las Vegas, U.S., in May and Busan, Korea, in June.<

[Photo] BigHit Music (HYBE)

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