Comedian Park Myung Soo meets Matin Kim founder and CEO Kim Da-in, who created the 100 billion won sales legend, and tours her home.
On the April 19 broadcast at 4:40 p.m. on KBS 2TV variety show 'Boss's ears are donkey ears' (hereafter 'BossEars'), Park Myung Soo, with special intern Oh My Girl's Hyojung, is shown visiting K-fashion leader CEO Kim Da-in.
CEO Kim Da-in, whose brand "Matin Kim" receives wholehearted support from global Millennials and Gen Z, achieved 100 billion won in sales and, after launching the new brand "Dainit," surpassed 10 billion won in sales within two years, earning the title "the Midas touch of fashion." In particular, she surprised the cast by revealing, "I started the business at 24 with the 300,000 won I borrowed from my mother." MC Jun Hyun-moo also attested to the brand's global popularity, saying, "I saw people lining up at a Matin Kim store while traveling in Japan."
On the broadcast, Park Myung Soo finds an astonishing commonality with CEO Kim Da-in and shows a sense of closeness. When CEO Kim Da-in said, "If the company can do well, I don't care about others' views," Park Myung Soo strongly agreed and attempted a high five. Then, when CEO Kim confessed, "I didn't attend college," Park Myung Soo likewise said, "I didn't go to college either," forming an unusual 'parallel theory' that drew laughter.
Above all, the highlight of this broadcast is the reveal of CEO Kim Da-in's home. The Trimage in Seongsu-dong where she lives is famous as a luxury apartment residence of top stars such as BTS, Son Heung-min and Taeyeon. When CEO Kim explained she bought this home two years ago and the gallery-like interior and the open living room with a Han River view were revealed, Park Myung Soo said, "I want to live here," candidly showing his true feelings and provoking laughter.
Watching this, Jun Hyun-moo sighed deeply, drawing attention. It turned out the apartment was a listing Jun Hyun-moo had nearly contracted but gave up. Jun Hyun-moo said with bittersweet regret, "After I gave it up, the house price rose tenfold. If I had bought it then, I would have cut three of my current TV programs," making the set erupt in laughter.
At 34, CEO Kim Da-in purchased one of the most expensive apartments in Seoul, Trimage, as her own home, prompting curiosity about the secret to her success.<
[Photo] 'Boss's ears are donkey ears'
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