The group Ahob (AHOF) proudly proved its status as a global rookie poised to lead Korea's popular culture.
On the 15th, at the '2026 Cable TV Broadcasting Awards' ceremony held at Hotel Naru Seoul MGallery in Mapo-gu, Seoul, Ahob received a meaningful trophy.
The institutional sector in which they were named that day was the "K-culture star" award. That institutional sector was established to honor artists who have led the globalization of Korean culture and contributed to the development of paid broadcast content. Ahob, who took their first steps in the music industry last year, was chosen as this year's winner in recognition of their active activities across various platforms, including cable broadcasts, since their debut.
Through their agency F&F Entertainment, Ahob left a heartfelt message of thanks to their fans. The members said, "Thanks to POHA (FOHA, official fan club name) we were able to receive the meaningful K-culture star award. We are truly grateful for your constant support and love. We will show many great steps ahead so that the title of K-culture star will not be embarrassing," conveying their overwhelming feelings.
The trophy-winning group perfectly took responsibility for the closing stage of the ceremony, raising the venue's enthusiasm to a peak. The members delivered a dazzling celebratory performance by energetically performing "Pinocchio hates lies," the main track of their second mini album The Passage (The Passage).
Meanwhile, the 'Cable TV Broadcasting Awards,' organized by the Korea Cable TV Assosiation (KCTA), is the country's only integrated paid broadcasting awards ceremony encompassing system operators (SO) and program providers (PP), and this year marked its 20th anniversary.
Having released two mini albums back to back over the past year, Ahob established themselves as a "monster rookie," sweeping various awards ceremonies and recording a total of 10 wins before reaching their first anniversary. Attention is focused on their unstoppable global leap, as they expand their activities beyond Korea to across Asia, including Japan, China and the Philippines.
[Photo] F&F Entertainment
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