Baek Jin-ho, the fifth-generation "master of infertility treatment" whose lineage has continued since the Joseon Dynasty, delivered a resonant message to living rooms by sharing a heavy philosophy of giving along with a shocking backstory related to inheritance.
The episode of EBS Seo Jang-hoon's Neighbor Millionaire that aired on the 15th featured Baek Jin-ho, the fifth-generation director of a 130-year-old traditional Korean medicine clinic known as the "modern Samshin grandfather." This place, which began with his great-great-grandfather in 1890, is famous for scenes of so-called "homeless runs," where patients from across the country flock in such numbers that they set up tents and wait overnight, to the point that even a reservation system cannot be operated.
On that broadcast, an overwhelming hanok-style clinic covering 1,700 pyeong, built at the cost of several Gangnam apartments, was revealed and drew admiration. Filled with museum-level collections such as an original edition of the Donguibogam, this place was the culmination of infertility research carried on since the founding director's era. Baek said, "From childhood I learned the rewards that come from the birth of life more than money," revealing the "sincerity" that led him, from age 27, to hone his skills across Korea's mountains and rivers and even in China to inherit the family business.
In particular, Baek caught attention by showing an uncanny "pinpoint pulse diagnosis" to MC Seo Jang-hoon. He advised Seo Jang-hoon, "For a man, you are sensitive and have a weak stomach. You are vulnerable to stress, so do not overwork your body," and Seo Jang-hoon, as if confessing his health condition, revealed his issues and was astonished by Baek's skill.
What surprised viewers most was the "inheritance" secret of the 130-year-old prestigious family. Baek revealed a twist by saying, "My grandfather left behind only 6,000 won when he passed away. What I inherited from my father was only the name of the clinic." Behind that was a generations-long "spirit of sharing." Carrying on the intentions of ancestors who gave away their entire fortunes for those in need, Baek himself practiced noblesse oblige by providing scholarships totaling 1.3 billion won to about 1,300 people over 36 years.
Baek also delivered a blunt comment about the serious low birthrate problem. He emphasized the importance of an environment conducive to raising children, saying, "The greatest doctor is the state." He conveyed a sense of mission for life with a responsible remark, "Korea will survive only if I do not live well (am busy and struggling)."
[Photo] "Seo Jang-hoon's Neighbor Millionaire"
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