The group BTS reached 100 million views with the global hit "SWIM."
As of 1 p.m. on the 15th, the music video for "SWIM," the main track of BTS' fifth full-length album Arirang (ARIRANG), which was unveiled on the 20th of last month, surpassed 100 million views. With this, they proudly added a new masterpiece to their extensive lineup of videos with hundreds of millions of views.
Set against the wide-open beaches of Lisbon, Portugal, the video drew attention for its huge scale reminiscent of a blockbuster film. The outstanding direction by acclaimed video director Tanu Muino combined with the deep emotional acting of Hollywood star Lili Reinhart created a perfect visual mise-en-scène. In the story, the seven members play reliable aides who help navigate rough waves, quietly offering warm support so that a woman in despair can overcome her limits and move forward.
The alternative pop track "SWIM" speaks of a steadfast attitude that does not yield to life's fierce storms. The vow to move forward unwaveringly at each person's own tempo was sublimated into a "love of life," earning enthusiastic responses from listeners around the world. In particular, leader RM personally contributed to the lyrics, embedding the sincere message BTS holds today directly into the song.
Impressive global chart performance also attracts attention. After spectacularly debuting at No. 1 on the U.S. Billboard main singles chart "Hot 100" on April 4, "SWIM" has remained in the top five for three weeks, solidifying its long-running success. In addition, on the world's largest streaming platform Spotify, it has held No. 1 on the "Weekly top song global" for three consecutive weeks, and from March 20 to April 13 it dominated No. 1 on the "Daily top song global" for 25 straight days, showcasing an undeniable status as a "global mega hit."
[Photo] BigHit Music
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