The film Wild Thing (directed by Son Jae-gon) is captivating prospective audiences with an unusual momentum. As soon as the fictional mixed group "Triangle"'s official SNS and Namuwiki page opened, the online world flipped.
Wild Thing, which confirmed a June 3 opening, is a comedy about the reckless challenge undertaken by the once-dominant three-member mixed dance group Triangle, which disbanded after an unexpected accident, as they dream of a comeback 20 years later.
The first thing that draws attention is the striking visuals of the lead actors. From dance machine Hyun Woo played by Gang Dong-won to storm rapper Sang-gu played by Um Tae-goo, and irresistible charm Domi played by Park Ji-hyun, the unprecedented combination and transformations of the three have been unveiled.
In particular, the pre-released debut song "Love is (러브 이즈)" dominated SNS and communities with a level of completion reminiscent of real-life active singers. Responses filled with admiration followed, such as "They could swallow everything even if they debuted now" and "Is this combination for real?", praising their visuals and perfect reproduction of late-century sensibility on par with idols.
The highlight of this film is a unique promotional method that induces prospective audiences' "over-immersion." As soon as Triangle's official SNS and Namuwiki page opened, internet users began offering support as if they were the actual fan club "Ppalchopa unit."
Internet users responded with witty comments such as "We've waited more than 20 years," "Looking for candid photos from Hwang Hyun-woo's second album," and "I'll eat triangle kimbap only from today." They also brimmed with curiosity about the actors' transformations, saying, "This is Gang Dong-won's greatest transformation in his life," "Um Tae-goo, to act like this too, a born actor," and "Park Ji-hyun gives off Sung Yu Ri at her peak."
Wild Thing is provided/distributed by Lotte Entertainment, produced by About Film, and directed by Son Jae-gon, who directed Sweet and Deadly Lovers and others. Although a fictional group, it already appears to be showing blockbuster potential by demonstrating a fandom power resembling that of a real group.
[Photo] "Triangle" SNS account, Namuwiki page [OSEN]