Girl group LE SSERAFIM boosted anticipation for their new song with an unusual campaign that celebrates everything in the world.
On the 8th, a notice for the '#TimeToCelebrate' campaign was posted on LE SSERAFIM's official YouTube channel (Kim Chaewon, Sakura, Heo Yunjin, Kazuha, Hong Eunchae). In addition, all their social media profile images were changed to ones conveying the meaning "congratulations".
In the video, LE SSERAFIM transformed into a celebration delegation that adds fun by selecting small but witty themes. Aligned with the new song title 'CELEBRATION', the project, meaning "time to celebrate," was planned with a concept of celebrating trivial everyday moments rather than being limited to great achievements.
The five members Kim Chaewon, Sakura, Heo Yunjin, Kazuha and Hong Eunchae started by celebrating the somewhat quirky theme of 'people wearing white socks,' and celebrated various situations such as the victory of the pro baseball team Doosan Bears, the comeback of the group TOMORROW X TOGETHER, everyone enjoying the weekend, and being first in the daily horoscope rankings. These small but witty videos have been receiving strong reactions, dovetailing with LE SSERAFIM's comeback promotions.
During the comeback promotion for the previous song 'SPAGHETTI', they ran a pre-promotion with a storyline of 'shopping at a market and feeding the cooked food to people directly.' LE SSERAFIM, which linked all elements such as album design and stage sets inspired by spaghetti and food closely with the new release name to create an engaging experience, is carrying out similar comeback promotions to celebrate the release of the lead single 'CELEBRATION' ahead of their May comeback.
On the 13th, LE SSERAFIM announced the comeback of their second full-length album "PUREFLOW" pt. 1, and they will release the lead single 'CELEBRATION' at 1 p.m. on the 24th, beginning their steps toward the second full album. 'CELEBRATION' is a song that celebrates the moment LE SSERAFIM acknowledged their fears and gained the inner strength to face them.
The event matching the new song's title felt fresh and appealed to the tastes of the younger generation. As LE SSERAFIM continues to present creative promotions that are organically connected to each album's concept, anticipation for their comeback is rising and curiosity about the second full album is growing.
LE SSERAFIM's lead single 'CELEBRATION' will be released at 1 p.m. on the 24th. The full album containing the lead single, "PUREFLOW" pt. 1, will be released at 1 p.m. on May 22. This album captures the changes and growth of the five LE SSERAFIM members who were able to become stronger because they knew fear.
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