"Perfect Crown"'s sizzling popularity brought the web variety show into living rooms.
On the 14th, MBC DramaNet announced that the web variety show Salon Drip would be scheduled on TV. The Salon Drip episode about "Perfect Crown," which was released on YouTube at 6 p.m. that day, will be broadcast on TV the same day at 8 p.m., two hours after its online release.
This was made possible thanks to strong interest in the MBC Friday-Saturday drama "Perfect Crown." "Perfect Crown" is a drama set in a 21st-century constitutional monarchy Korea about a woman who has everything as a chaebol but whose social status is merely commoner, making her exasperated, and a man who is the son of a king but has nothing, a sad man, depicting a romance about breaking status barriers as they carve their fates.
"Perfect Crown" swept first place in topicality even before airing, receiving intense attention. Also, it recorded a 7.8% viewership rating on its first broadcast on the 10th (Nielsen Korea nationwide standard), and rose to first place among Friday-Saturday dramas with a 9.5% rating for episode 2.
Meanwhile, the lead actors of "Perfect Crown" — IU, Byeon Woo-seok, Noh Sang Hyun, and Gong Seung-yeon — are appearing together on Salon Drip. To expand the actors' web variety show to TV and broaden viewer touchpoints, an unusual scheduling strategy was tried. In this regard, MBC Plus said it was a "plan to organically connect digital and broadcasting to maximize topicality."
Furthermore, MBC DramaNet said it plans to lead content consumption trends through Salon Drip's TV scheduling. It also said it would strengthen an expanded scheduling strategy linked to the drama. With the early success of "Perfect Crown," attention is focused on whether this move can create a synergistic effect. <
[Photo] Provided by MBC and MBC DramaNet.
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