virtual idol "WINKX (Wings)" is unveiled.
Global K-pop company Titan Contents and content-specialized corporations Daewon Media said on the 14th that they signed a memorandum of understanding (MOU) to jointly develop a 360-degree global IP business for the virtual idol group "WINKX."
A source said "This agreement is a strategic partnership combining the two companies' strong IP business capabilities and unique technical strengths, characterized by a professional division of roles to successfully launch IP content spanning music, comics and animation on the global stage."
Titan Contents will be in charge of the overall entertainment business, including artist producing (A&R) and domestic and overseas activity management, acting as the project's command center. Daewon Media will lead comic and webtoon production, distribution, and MD-related overseas business, and through its subsidiary EMP will provide motion capture studio infrastructure and technical personnel to enhance the project's completeness. The two companies plan to pursue global expansion centered on the Korean, Japanese and U.S. markets through a one-source multi-use (OSMU) strategy based on a solid worldview for "WINKX," beyond simple idol activities. "WINKX" is preparing to debut within 2026.
Regarding the collaboration, Titan Contents chairman Han Se-min said, "Titan's global network and producing capabilities combined with Daewon Media's IP business know-how will allow us to present "WINKX" in three dimensions," and expressed confidence, saying, "We will present a new standard for virtual idols loved in the global market." Daewon Media CEO Jeong Dong-hoon also said, "By combining the two companies' areas of expertise, we will maximize the added value of the virtual idol IP and build a sustainable business model," expressing concrete intent to cooperate.
[Photo] Titan Contents
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