LE SSERAFIM is returning with a full-length album after three years, showing a firmer inner self.
LE SSERAFIM (Kim Chaewon, Sakura, Heo Yunjin, Kazuha, Hong Eunchae) announced the release of their second full-length album ''PUREFLOW' pt.1' at 12 a.m. on the 13th through the global superfans platform Weverse. As their first full-length record in a full three years since 2023's 'UNFORGIVEN', it has drawn the attention of fans worldwide.
The album ''PUREFLOW' pt.1' deeply explores the changes and growth the five members experienced as they acknowledged and faced their fears. Once singing confidently at debut that "we are strong because we have no fear," they now deliver a more mature and fresh message through this record: "because we know fear, we were able to become even stronger."
Ahead of the comeback, LE SSERAFIM will first release the lead single 'CELEBRATION' to warm up. 'CELEBRATION' is a song in which the members celebrate for themselves the moment they gained inner strength, and it will be unveiled at 1 p.m. on the 24th.
The logo motion released along with the album news also attracts attention with a sensibility befitting LE SSERAFIM. In the video released on HYBE Labels' YouTube channel and others, the phrase FOR WE ARE NOT FEARLESS, AND THEREFORE POWERFUL (we are not people without fear, and therefore powerful) appears over a subtle pattern.
The moment when the album title 'PUREFLOW' is revealed to be an anagram of 'POWERFUL' delivers a thrilling shiver. The logo is composed of a first stage where inner energy is condensed and a second stage where that energy spreads out into the world in blue, visually and perfectly realizing the album's pure yet intense image.
LE SSERAFIM already proved their global standing by achieving a career high with last October's single album 'SPAGHETTI'. The title track 'SPAGHETTI (feat. j-hope of BTS)' showed fierce momentum, reaching No. 50 on the Billboard Hot 100 and No. 46 on the U.K. Official Singles Top 100.
[Photo] Source Music
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