Hearts2Hearts (Hearts2Hearts, SM Entertainment) is causing a "Haatz2Haatz boom" in the advertising world as it serves as a model for various domestic and international brands.
Hearts2Hearts garnered high attention last year with a collaboration with MEGA MGC COFFEE upon debut and was later chosen as a brand model for Converse, Binggrae ice cream Yomamtta, Indonesia e-commerce Shopee and others, demonstrating an extraordinary influence befitting a "best rookie."
Currently, Hearts2Hearts, with its quirky personality, distinctive charm and solid global popularity, is expanding its modeling activities and creating strong synergy with major brands such as KB Kookmin Bank and Lotte Duty Free, and attracting attention for its wide-ranging activities across finance to fashion with domestic color makeup brand 2aN, Indonesia body care brand Scarlett, color cosmetics brand Barenbliss, and Japanese clothing brand LILY BROWN.
In addition, Hearts2Hearts has collaborated with a variety of brands across categories, including global beverage brand Chi Forest, which supported the recent North America showcase, and Kia, which sponsored the Jakarta fan meeting, and with continued love calls from global brands centered on Southeast Asia, expectations grow for Hearts2Hearts' active future brand model activities and collaborations.
Hearts2Hearts collaborated with the Pokémon game "Pokémon LEGENDS Z-A" and not only featured Pokémon in the music video and music show performances of the title track "Pretty Please" from their first mini album and carried out a game advertisement tie-up, but also partnered with SAMG Entertainment's flagship IP "Catch! Teenieping" to present the single "STYLE" music video and diverse merchandise, drawing enthusiastic responses across generations and continuing special collaborations with global mega-hit IPs.
Meanwhile, Hearts2Hearts continued a brilliant career high by topping Circle Chart's March monthly digital and streaming charts at No. 1 with "RUDE!" and winning two crowns, and also ranking No. 1 on the weekly (March 29–April 4) digital and streaming charts, and will appear at TV Asahi's global music festival "The Performance" in Yokohama, Japan, on the 12th.
[OSEN]