Global integrated content corporations RBW Co., Ltd. (hereinafter RBW) successfully completed the first term of 'RBWUS THE MASTER: K-POP content marketing,' presenting a new model of practical entertainment education.
'RBWUS THE MASTER' is a private certification course of RBW's K-POP education program 'RBWUS,' operated by RBW, and is an advanced training course that encompasses theory and practice based on lectures by current professionals. 'K-POP content marketing' is designed so that students aspiring to be content marketers can experience the entire process from planning to execution firsthand and strengthen practical job competencies.
The first term of 'K-POP content marketing' ran for about six weeks from Feb. 21 to April 4 and operated a field-centered curriculum through offline classes every Saturday, starting with an understanding of the overall K-POP industry and covering fandom analysis, marketing trend identification, artist data utilization, AI tool applications, and content planning and production. Students performed practical exercises based on marketing strategies used in the actual industry to increase their practical understanding.
In particular, during the seventh and final session, each student presented the K-POP content marketing plan they had produced. High-quality proposals were produced based on each person's ideas and strategies, and three outstanding participants were selected through judging. They will be given the opportunity to participate in content marketing–related projects for artists under RBW in the future.
Also, graduates of this course are issued the private certification 'K-POP content marketer (Ministry of Culture, Sports and Tourism),' which is expected to function as a practical credential usable for careers in the entertainment field. An RBW official said, 'The first term of
Meanwhile, information on various training programs operated by RBW's education content business team can be found on the official Naver café and Instagram RBW EDU CAMPUS.<
[Photo] RBW
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