The group BTS unveiled a new music video featuring large-scale synchronized choreography.
BTS released the music video for "Hooligan," a track from their fifth studio album Arirang (ARIRANG), at 12 a.m. on the HYBE Labels YouTube channel on the 8th. This work draws attention with an explosive energy of a different resolve compared with the previous "SWIM" and "2.0" music videos. In particular, the performance of the seven members blended with numerous dancers is stunning.
Jin appears in a mysterious silence wearing a black mask. As if his action served as a signal, dozens of dancers soon gather and perform explosive synchronized choreography. The hedonistic festival scenes overflowing with food and drink provide a dazzling visual pleasure. The black-and-white footage that intersects with this captures each member's aura with a sharp sensibility.
This music video maximized the unfamiliarity of the space by using red as the key color. The dancers' red outfits emerging through the moss-covered gray buildings clash with the cool texture of the space, leaving a strong impression. Scattered throughout the video, people and objects suspended in midair as if defying gravity create a surreal atmosphere that elevates the work's artistic quality.
The performance of "Hooligan" shows the pinnacle of BTS's accumulated mastery. The precise yet explosive synchronized choreography provides visual delight, and the members' uninhibited gestures add to the viewing pleasure. In particular, the energy emitted by the many dancers filling the wide architectural space and the intense red set metaphorically express the song's message about the team's bold journey.
The members also expressed satisfaction with the work. Through their agency BigHit Music, they said they were absorbed in the shoot for the first time in a while because the rough outfits and the atmosphere each scene exuded were cool. BTS perfectly pulled off stylish styling in this video, featuring black outerwear notable for its lavish details, sunglasses, and tooth gems.
The music video for "Hooligan" was directed by Hannah Lux Davis, who has worked with global pop stars such as Ariana Grande, Doja Cat, and Anne-Marie.
Meanwhile, "Hooligan" is an alternative hip hop song that sings of BTS's journey as they paved their own path around the world. The introduction, in which a sharp knife sound overlaps a lavish string section, leaves a strong impression. The unique rhythm using the sound of blades clashing combined with a deep, low 808 bass completes a fresh atmosphere. The contrast between rough rap and sweet melody paints an image of confidently and swaggeringly striding through the world.
[Photo] BigHit Music (HYBE)
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