As a result of big data analysis of variety show brand reputation for April 2026, ranked 1st Hangout With Yoo, 2nd Running Man and 3rd I Live Alone.
The Korea Corporate Reputation Research Institute analyzed 87,015,090 pieces of brand big data from 50 variety shows loved by the public from Mar. 5, 2026, to Apr. 5, 2026, to measure consumers' brand engagement and communication volume, media consumption, brand diffusion and consumption. Compared with 103,867,865 pieces of variety show brand big data in Mar., it decreased by 19.11%.
The brand reputation index is an indicator derived by extracting brand big data and performing consumer behavior analysis, classifying into engagement value, communication value, media value and social value, and applying weights. In the variety show brand reputation, the brand reputation index was analyzed by engagement value, communication value, media value, community value and viewing value.
Through brand reputation big data analysis, it is possible to analyze where, how, why and how much consumers talk about brands. The brand monitor analysis involving brand reputation editors and the recommendation index through the brand reputation ranking page are included as weights.
The top 30 variety show brand reputations for Apr. 2026 were Hangout With Yoo, Running Man, I Live Alone, You Quiz on the Block, My Ugly Duckling, Unknown Legends, Men on a Mission, Radio Star, National Singing Contest, Immortal Songs, Whenever Possible, 2 Days & 1 Night, I'm SOLO, Unpredictable, Firsts, Gag Concert, Mr. House Husband, Joseon's Casanova, Amazing Saturday, Same Bed, Different Dreams, Omniscient Interfering View, Chef & My Fridge, Divorce Reflection Camp, The Return of SUPERMAN, Songs Stage, Bogum Magical, Animal Farm, Open Concert, The Boss's Ears Are Donkey's Ears, Hidden Singer.
Hangout With Yoo, which ranked first in variety show brand reputation, recorded engagement index 485,949, media index 704,435, communication index 1,748,516, community index 2,072,421 and viewing index 432,488, resulting in a brand reputation index of 5,443,809. Compared with the brand reputation index of 5,191,200 in Mar., it rose 4.87%.
In second place, Running Man recorded engagement index 277,897, media index 560,282, communication index 1,502,292, community index 1,051,401 and viewing index 457,202, resulting in a brand reputation index of 3,849,074. Compared with the brand reputation index of 4,046,609 in Mar., it fell 4.88%.
In third place, I Live Alone recorded engagement index 710,907, media index 785,059, communication index 929,521, community index 809,675 and viewing index 543,699, resulting in a brand reputation index of 3,778,861. Compared with the brand reputation index of 4,970,554 in Mar., it fell 23.98%.
In fourth place, You Quiz on the Block recorded engagement index 187,321, media index 317,599, communication index 1,347,976, community index 1,179,304 and viewing index 494,272, resulting in a brand reputation index of 3,526,472. Compared with the brand reputation index of 1,693,643 in Mar., it rose 108.22%.
In fifth place, My Ugly Duckling recorded engagement index 156,101, media index 331,980, communication index 822,439, community index 962,883 and viewing index 1,210,966, resulting in a brand reputation index of 3,484,370. Compared with the brand reputation index of 2,584,043 in Mar., it rose 34.84%.
Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, said the following about the big data analysis of variety show brand reputation for Apr. 2026: Hangout With Yoo ranked first. Analyzing the variety show brand category, compared with 107,577,829 pieces of variety show brand big data in Mar., it decreased by 19.11%. In a detailed analysis, brand engagement fell 34.33%, brand issue fell 34.29%, brand communication fell 14.77%, brand diffusion fell 1.76% and brand consumption fell 19.16%.
He added, In the link analysis of Hangout With Yoo, which ranked first in variety show brand reputation for Apr. 2026, "be active, be fun, be fixed" were highly analyzed, and in keyword analysis "Yu Jae-seok, Ha Ha, Heo Kyunghwan" were highly analyzed. In the positive-negative ratio analysis, the positive ratio was 91.16%.
This Apr. 2026 variety show brand reputation survey analyzed brand big data for Hangout With Yoo, Running Man, I Live Alone, You Quiz on the Block, My Ugly Duckling, Unknown Legends, Men on a Mission, Radio Star, National Singing Contest, Immortal Songs, Whenever Possible, 2 Days & 1 Night, I'm SOLO, Unpredictable, Firsts, Gag Concert, Mr. House Husband, Joseon's Casanova, Amazing Saturday, Same Bed, Different Dreams, Omniscient Interfering View, Chef & My Fridge, Divorce Reflection Camp, The Return of SUPERMAN, Songs Stage, Bogum Magical, Animal Farm, Open Concert, The Boss's Ears Are Donkey's Ears, Hidden Singer, Shooting Stars, Dad and I, Manito Club, Jun Hyun-moo plan, Naked World History, X's private life, Now I'm Coming to Meet You, Save Me Holmes, Oh Eun-young report, White Beach 3, Gold Ring Friday, My Golden Child, Stars' Top Recipe at Fun-Staurant, Malja Show, Dogs Are Incredible, Problem Child in House, Wait, Seriously!, Tokpawon 25 Hours, The Seasons, Brand Big Data analysis of Leftover What for.
[photo] 'Hangout With Yoo' screen capture
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