Wassup Man, which led the expansion of formats in the YouTube web variety scene, began to move again around April Fools' Day.
Production company Studio Lululala hung a large banner bearing a phrase calling for Wassup Man at its headquarters (HLL Central) in Nonhyeon-dong, Gangnam District, Seoul, on the 1st. The unusually large banner appearing in the middle of the city quickly drew attention as soon as it went up.
On the same day, Wassup Man's official YouTube and social media channels also signaled a change. Channel art and profile images were completely replaced with the same design as the banner, announcing an update after about four years, and the simultaneous, multi-front activity across online and offline platforms quickly sparked comeback rumors for Wassup Man.
Along with this, a fan participation event called the Wassup Man comeback wish comment event also began through Wassup Man's YouTube community channel. Using the "Wassup Man translator," fans leave comeback support messages in the comments; the translator converts any sentence into the so-called "Jjuni-hyung" speech style.
Wassup Man is Studio Lululala's signature killer content, recording high view counts and buzz each episode and making waves in the YouTube market. In particular, Park Joonhyung's distinctive raw speaking style, which leads Wassup Man, showcased its value in impromptu interviews with citizens and produced a differentiated kind of comedy.
In addition, by establishing "Wassup Man-style editing techniques," including fast-paced editing and trendy captions, it pioneered a new genre and became a reference point in the web variety field.
After a long hiatus following its last upload four years ago, Wassup Man reignited comeback expectations by resuming events linking online and offline, drawing attention not only from fans but also from within the industry.
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