BTS repeatedly appeared on domestic web variety shows and showed the surprising charm of a "world class."
BTS toured major YouTube channels in line with the release of their new record and engaged in all-around communication. Jin (Insaeng84), Jimin (Rendezvous Beauty Salon), J-Hope (Searching for Kani), V (Fairy Table) made solo appearances, and RM·Suga (Epic Casse), RM·V (Waiting for you who does not come, hereafter "Odanggi"), Jimin·Jungkook (Choo Sung Hoon) also covered multiple channels as units.
In particular, it is meaningful that the members themselves chose to appear on programs they usually enjoy or have close ties to. It has also been in the spotlight day after day as the friendly image of the "neighbor BTS," which seeks to communicate closely with the public.
The members showed surprising charms through unusual interviews on different channels. Jin showed an informal chemistry with Kian84 on Insaeng84. They engaged in a playful back-and-forth, having a snow fight and talking while buried in the snow. Jimin transformed into a social dance instructor on Rendezvous Beauty Salon, wearing a hair cap and salon gown and not hesitating to make a fool of himself; when comedian Lee Suji produced an unexpected skit, he responded with his signature smiling eyes and wit, bringing harmless laughter. Jimin and Jungkook sweated it out in a steam room on Choo Sung Hoon. Wearing jjimjilbang attire, they cracked eggs with their heads and, in a shocking show of affection, cleaned Choo Sung Hoon's ears while he lay with his head on their knees, demonstrating a friendship that transcends generations.
Deep conversations with colleagues in the same industry also stood out. RM and Suga showed the humanity of men in their 30s on Epic Casse. Because it was a meeting with senior figures they trust, honest conversations took place. J-Hope cited the Super Bowl halftime show as his dream stage on choreographer Kani's channel and revealed his grand ambitions as an artist. During the "charades" game, he lay down on the floor to explain, showing an enthusiasm uncharacteristic for someone 14 years into his debut that drew attention.
A gentle, moving "healing communication" also drew attention. RM and V, who appeared on Odanggi, shared tastes and interests such as jazz and art. The intimate conversation that contained sources of creativity and private worries received a good response. On Fairy Table, V showed thoughtful sense by bringing as gifts his maternal grandmother's kimchi in jars and an aunt's soy-marinated crabs from Geoje. The modest neighborly side who kept saying "Be sure to return the kimchi container" caused the set to burst into laughter.
An explosive reaction followed BTS's welcome moves that lowered the threshold to the "world class" while traversing YouTube content. As of 9 a.m. on April 3, Insaeng84 had 4.29 million views and Epic Casse had 4.10 million views, easily surpassing 4 million views within a week of release. The clever communication that penetrated the public's heart by showing each member's daily life has received enthusiastic responses.
Meanwhile, BTS topped both the Billboard main chart "Billboard 200" and the "Hot 100" with their new record "Arirang" (ARIRANG), released on March 20 (No. 1 on the April 4 chart). Notably, 13 vocal tracks excluding interludes simultaneously entered the "Hot 100," showing broad support from global audiences. On the 7th, they will release their own content "Run, BTS 2.0." Sharing a pleasant daily life different from their glamorous stage presence is expected to deepen their bond with the public.
[Photo] YouTube Insaeng84, Rendezvous Beauty Salon, Epic Casse, Searching for Kani, Fairy Table, Choo Sung Hoon screen captures
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