Group IVE member Jang Wonyoung has become Miu Miu Beauty's ambassador.
Miu Miu Beauty released a pictorial with Jang Wonyoung on the 2nd and announced her selection as ambassador for Miu Miu Beauty perfumes in Korea and Japan.
In the released pictorial, Jang Wonyoung expressed Miu Miu's uniquely classic yet trendy sensibility in her own mood with a neat styling that paired a knit vest with a shirt and skirt. In particular, in the close-up shots she held a perfume in her hand and stared at the camera, naturally conveying the brand's sensibility that combines sophistication and playfulness, capturing the hearts of global fans.
The brand said the reason for selecting Jang Wonyoung as ambassador was, "Jang Wonyoung is one of the most influential young icons representing the contemporary era," adding, "She expresses modern femininity and individuality at the same time, and closely aligns with the brand's distinctive spirit of freedom and breaking conventions, which is why she was chosen."
With a 'lucky-viki' mindset of thinking positively in any situation and having established herself as the 'MZ representative icon,' Jang Wonyoung has recently continued her run as an irreplaceable 'advertising queen,' working as a model for various brands in fashion, beauty, finance and home appliances.
Starting with this pictorial, expectations are growing for the moves Jang Wonyoung will show as an ambassador who will embody the brand identity—reflecting the aesthetics of Miu Miu perfume and combining classic and rebellious sensibilities.
Meanwhile, IVE, which includes Jang Wonyoung, is scheduled to meet fans around the world in Asia, Europe, the Americas and Oceania through its second world tour, "SHOW WHAT I AM," starting in Kuala Lumpur on the 4th.
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