Singer and television personality Lee Sang-min has announced a glamorous comeback as a producer.
Recently, Lee Sang-min has attracted attention by newly establishing the agency The232. Also, having challenged album production for the first time in 25 years, Lee Sang-min recently began the second act of his career as a producer by revealing the idol production process on his YouTube channel "232 Project," drawing on his extensive practical experience. Led by Lee Sang-min, The232, which is gradually expanding into areas such as music and content production, is attracting industry attention on what steps it will take next.
Meanwhile, the YouTube channel "232 Project," released on the 1st, depicted Lee Sang-min driving the discovery of new raw talent and a meeting with the figures who led the heyday of mixed-gender groups. "232 Project" is an idol training reality project that Lee Sang-min, who once swept the music scene and after overcoming difficult times and paying off debts, started with the dream of making a comeback as a producer.
That day, Lee Sang-min shared entertaining behind-the-scenes stories with Kim Jongmin and Kim Young-wan, leading figures of mixed-gender groups. He revealed for the first time the behind-the-scenes story that KOYOTE's hit song "Sunjeong" was originally intended as RULRA's title track. He also mentioned that KOYOTE and Cola were created to keep RULRA in check, continuing an honest and fiery talk that only members of mixed-gender groups of the time could share.
Lee Sang-min shared the core plan of the project. Currently, "232 Project" is holding auditions aiming to form a mixed-gender group, and one successful candidate has been selected. He explained the efficient planning intention for the mixed-gender group, saying, "They will come together once every two years, but in normal times they will also promote as male and female units," raising expectations for producer Lee Sang-min's distinctive producing sense.
Next, Yoon Su-min, the official first successful candidate of "232 Project," delivered a powerful performance in front of the seniors. Despite having only one day to prepare, Yoon Su-min reinterpreted Uhm Jung-hwa's "Invitation" in her own style and captured attention. In particular, Lee Sang-min watched the stage with sharp focus and showed exceptional immersion, responding with applause to Yoon Su-min's effort and passion in learning the choreography in a short time, creating a warm moment.
Meanwhile, "232 Project" has completed work on two songs, "GENIUS" and "I AIN'T THE ONE," and is continuing the journey to find the optimal members to perform those tracks. The industry is watching Lee Sang-min's limitless challenges, and "232 Project" is released every Wednesday at 6 p.m.
[Photo] "232 Project" capture
[OSEN]